About Shroffs Foundation Trust - Viveka in SHARDADEVI GRAMUDYOG UTPADAK SAHKARI MANDLI LTD, C/O SHROFFS FOUNDATION TRUST, KALALI, Vadodara

Viveka is a handicraft brand of Shardadevi Gramudyog Utpadak Sahkari Mandli ltd formed in 2008 by the Shroffs Foundation Trust. The society was formed under the Swarnajayanti Gram Swarojagar Yoijna project. It was formed in the tribal area of Chhota Udepur with the aim to bring assisted families above the poverty line.

Shardadevi Gramudyog Utpadak Sahkari Mandli is run by 450 tribal women who are the shareholders and owners of the society. Its products are being sold under the brand name Viveka which is gaining ground in the market and creating its own identity.
250 members of the brand Viveka are involved in making of artistic, yet usable products which are all finely crafted. All the Viveka products are produced with quality and beauty in mind.
Made with real silk, incorporating sequins, embroidery and beadwork in original design makes every single piece unique. Originality and ethnicity of the products have won them the ‘Craftmark Certificate’. The products range from small key chains to bags, pouches, leather products, corporate gifts and other functional accessories.

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