About Hollywood movies-India fans club in Gujarat, Vadodara

Although the movie industry takes in billions of dollars a year, very few Hollywood movies actually make a profit. That's because it costs a tremendous amount to make a major studio movie. The average production budget of a major studio movie reached $70.8 million in 2007. But to sell that movie to the public, studios spent another $35.9 on marketing for a total budget of $106.6 million per picture [source: Friedman]. Hollywood relies on a few runaway hits each season to make up for the majority of films that fail to break even.

The uncertainty of the movie business makes the job of the movie marketer even more important. Whether a movie is Oscar worthy or downright lousy, the movie marketer has to figure out a way to fill those seats at the multiplex. Keep reading to learn the basics of movie marketing, some proven techniques and why it's such a challenging job.

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