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About Genda Phool in Sector- C, Pocket- 9, Flat no. 9518, Vasant Kunj,, New Delhi
About Genda Phool…Genda Phool is a decor, design, jewelry, apparel and gifts company with our retail store in Delhi. It is a carefully curated design platform that articulates India's forgotten art forms accumulated with love, in the world of today. With this expertise at the helm, a select group of India’s artists will be made accessible to everyone. This includes our most coveted artists as well as the bright young talent whose creative excellences enthrall us.
Our Belief...
We strongly believe in "craft" as a social, cultural and economic force that, despite being marginalized due to urbanization and industrialization, has the strength and potential to play a vital role within the economic mainstream of the country.
Our work process…
Crafted by hand, inspired by nature and enchanted by history. Every design has a story. Each story takes you on a journey. Genda Phool is an Artisan led product brand. We work with weavers and craftsmen from across the country directly and in our own little way hope to make an impact on sustainability, fair trade and bettering the lives of those who bring us the rich art that is such a cultural symbol of our country.
Present Status…
We hold exhibitions on distinctive themes all around the year. We retail currently out of 1 door only.
What we offer…
An eclectic mix of contemporary and classic styles. And creating unique design stories based on nature, craft, culture, romance & wanderlust.
To summarize what Genda Phool is all about…
We are a handicrafts only company and Delhi is the land of our foundation. Amidst sea of handcrafted products that is all around us, the good old approach of custom design was something that we felt was pushed under the surface. This is what inspired us the freedom to choose material, patterns and mix that with your imagination! Simple to complex, plain to designer, traditional to fusion and whatever you could ever think of. Our artisans gives us all the more reasons and knowhow to get our products beyond the orbit. With this humble beginning, we ultimately want to become one stop shop for infinite variety in products that so many regions of India and subcontinent have to offer, for everyone. We are always open for idea.
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