About Mulund Festival in Mulund, Mumbai

This will be the largest festival that a suburb of Mumbai will witness with a theme which is set to win everyone’s heart. It deserves a clear positioning and not just a celebration and execution of various activities over 4 days. The communication and event strategy will
create high salience in the minds of the Mulund residents and across the state.
The event strategy is to create a mnemonic for Mulund Festival.

Entertainment ka Mela of the Mulund Festival will travel into
the hearts of every resident and take them on an unforgettable
journey of fun, love and togetherness. The venues for each activity will be identifed as a Station in correlation to the activity.

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