About Pooja farm in Koday, mandvi Kutch Gujarat, Cutch-Mandvi

With the popularity of dates increasing steadily over the past few years, growers in Kutch have taken advantage of that swell in demand. Riding that wave of popularity, Pooja Farms, one of Kutch's leading growers and exporters of produce, is looking to become Kutch's top exporter of Medjool dates.

"This is the first year that Pooja farms will be the biggest exporter of Medjool dates from Kutch," said Mr. Dinesh, date category manager for Pooja Farms. With over 20 tons of Medjool dates expected to be shipped this season, he credited a worldwide rise in demand as helping them reach that milestone.

"In the past two year, demand for Medjool dates has grown between 10 and 15 percent," he said. "So we haven't felt any competition from other growers, like those in india, because the demand around the world has been pretty good." so much so that we now ship to France, U.K., Germany, Holland, Sweden, Italy, Spain, Australia, China, U.S.A, Brazil and Canada.

"You name it, we ship there," said Mr.Dinesh

Strong demand, in turn, has been fueled by a growing awareness among the mainstream public about the fruit and its benefits. With growing research into dates' health benefits, Mr.Dineshbhai thinks favorable press highlighting those attributes is a factor in reaching new markets.

"There's been a lot of research into the health benefits of the Medjool date," he said. "It's very sweet, but it has natural sugar, and it has a lot of fiber. It's still very popular with some ethnic markets, but we're now reaching more people. So when we ship dates to China, for example, those aren't going mainly to Muslim communities in China, but to a wider swath of Chinese people."

Additionally, we believe the superior quality of Medjool dates over other varieties has also contributed to Pooja farm's booming year.

The Dates is very good,. It's soft, sweet and has unique taste, color and texture. It's really the king of dates

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