About INDUS VIVA Business Opportunity in , Chennai

Direct Selling
Direct Selling is the marketing and selling of products directly to consumers away from a fixed retail location. Modern direct selling includes sales made through the party plan, one-on-one demonstrations, and other personal contact arrangements as well as internet sales. Textbook definition is: "The direct personal presentation, demonstration, and sale of products and services to consumers, usually in their homes or at their jobs.

Direct Selling Industry accounted for US$167 billion sales globally, through the activities of more than 6.2 crores independent sales representatives spread across 100 countries. The United States Of America Direct Selling Association (DSA) reported that in the year 2000, 55% of adult Americans had purchased goods or services from a direct selling representative and 20% reported that they are currently or had been in the past a direct selling representative. ''In India by 2025 direct selling industry will have an annual sale of Rs. 64,500 crore and 1.8 crore people will become distributors” as per the recent FICCI-KPMG report.

Consumers benefit from direct selling because of the convenience and service provided. Including personal demonstration and explanation of products, home delivery, and generous satisfaction guarantees. The other benefits of direct selling are the quality and quantity of information that can be exchanged. It is not constrained by either location or time. Potential customers can explain his need in depth and a sales presentation can be individually customized and the potential buyer can be thoroughly educated about the product being marketed through actual demonstration and personal involvement.

In contrast to franchising, the cost for an individual to start an independent direct selling business is typically very low with little or no required inventory or other cash commitments to begin with. Most direct selling associations around the world abides by a code of conduct towards a fair partnership, Direct selling is distinct from direct marketing because it is about individual sales agents reaching and dealing directly with clients. Direct marketing is about business organizations seeking a relationship with their customers without going through an agent/consultant or retail outlet.

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