About Kritanjali Creations Private Limited in Satsang Bihar Colony, Gopalpur, Asansol

While looking back at the last 11 years we tried to analyze our achievements and what we consider as the most important amongst them are as follows:

Long back in 2003 www.indian-jewellery.com was started with a meager collection of 40 designs. We were only wholesalers at that time and did not venture into manufacturing. We were desperately trying to find our place in the overseas market. In the first year we managed a turnover of only 5000 USD.

Since then with our continuous hard work, regular innovations, latest designs and above the market quality, soon we became a renowned name in the International market and leading importers from several countries were eager to source their fashion jewellery requirements from us. With increasing orders and support from our customers we ventured in manufacturing and it soon gave us the strength to compete with the largest players in the industry. Every year our collections were becoming more and more popular and some of the finest brands and shopping malls in cities like Paris, Washington, London, New York etc were showcasing our products. Our products were being sold in major trade shows in USA, Canada, UK etc.

While in 2005 we used to have a collection of around 2000 designs, but soon this figure swelled to 8000 designs by 2008. Slowly but steadily the variety in designs reached to almost 15000 in the beginning of 2014. Every week we started introducing almost 4000 new designs, thereby giving our distributors and customers the most needed factor required to survive in this industry which is newer and newer collections. It is hard to find any manufacturer/exporter who manufacture 400 new designs every week. This made us the Largest Online Store of Indian Fashion Jewellery.

In 2011 we made some dramatic changes in our manufacturing process. While most Manufacturers and Exporters were using Tin Alloy as the base metal for jewellery, we upgraded to finer metals like Brass, Zinc and Copper (which were 100% lead free). Instead of Chinese stones and raw materials we started using better variants. As a result all our jewellery became much more light weighted, and finishing quality increased by around 15-20%. The year 2011 also saw our entry in manufacturing of CZ Jewellery ( the finest of fashion jewellery).

In 2012 we started a Research and Development department which was deputed to study and analyze customer tastes and preferences and we tweaked our manufacturing process accordingly. Customers explained how amazing they felt with this experience.